Explore brief templates

A structured brief for defining a new brand identity, refresh, or identity system update before design exploration begins. It captures audience, positioning, deliverables, constraints, and approval requirements for brand identity work.

A brief template for defining the strategy, audience, expression priorities, deliverables, and approval requirements for a brand identity design project.

Plan a strategic brand refresh by defining the mandate, audience shifts, identity system requirements, governance, and rollout success criteria.

A structured brief for planning a brand refresh across visual identity, voice, touchpoints, audiences, and approval requirements.

A structured creative brief template for defining the mandate, audience, message hierarchy, channels, asset requirements, and approval guardrails for campaign or brand work.

A focused creative brief template for defining the assignment, deliverables, audience, message, and brand guardrails before creative development begins.

A structured brief for defining logo design goals, brand signals, required applications, deliverables, and approval standards before creative work begins.

A practical brief template for defining a logo design assignment, including brand context, audience, deliverables, visual direction, constraints, and approval needs.

A structured brief for defining packaging design requirements, shelf context, customer decision drivers, production constraints, and approval gates. Use it to align brand, design, legal, and production teams before packaging work begins.

A practical brief template for defining packaging design needs, buyer cues, visual direction, production guardrails, and approval criteria.

Plan a photography shoot by aligning creative direction, shot priorities, production logistics, editing standards, and approval requirements.

Plan a photography shoot by defining the purpose, shot list, visual priorities, required formats, logistics, and approval needs. Ideal for aligning creative teams, photographers, and stakeholders before production.

Plan a video production from audience and message through creative treatment, logistics, review, and final delivery requirements.

Plan a video production from purpose and audience through deliverables, production requirements, timelines, and approval guardrails.

A structured brief for defining website design goals, audiences, page scope, content needs, visual direction, launch standards, and handoff requirements.

A practical brief template for planning a new website, redesign, landing page, or section refresh. It captures goals, audiences, page requirements, touchpoints, and design constraints.

A structured brief for planning a website or landing page redesign, covering goals, audience, messaging, assets, conversion requirements, SEO, QA, and launch approval.

Plan a focused website or landing page redesign by capturing the current page issues, audience priorities, proof assets, required sections, and launch constraints.

A structured brief for defining ad creative assignments, placements, message hierarchy, design direction, variants, and review requirements. Use it to align creative, media, brand, and approval teams before production begins.

A structured brief for planning ad creative across paid social, display, video, print, email, and marketplace placements. Capture the message, audience, visual direction, deliverables, deadlines, and production guardrails designers need.