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›🌲 Sequoia›Sequoia Website Redesign
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ApprovedJun 19, 2026EmEmmaEmEmMaThLe+6about 4 hours ago
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Sequoia website redesign - FigmaClient discovery notes

Sequoia Website Redesign

The Project

This page can only be completed bySequoia Core Stakeholders

What We're Building

Before design begins, Beaver Corp and Sequoia need alignment on scope, positioning, and launch constraints. This page sets the foundation for the redesign: why the site is changing, how success will be measured, and what the new experience must do better than the current one.

What is the name of the website or product being designed?

sequoiaapp.com

14 / 100

Comments

EEmma
11h

This is close, but the opener still reads like a rebrand. @Theo can you make it clearer that Sequoia is repositioning for larger enterprise buying teams, not just refreshing the visuals?

TTheo
11h

Yes. I will tighten the opener so it leads with the enterprise shift, then use the supporting copy to explain what changed in the product story.

E
Add a comment
JJonas
10h

Before wireframes start, can we align on whether the homepage hero leads with a use-case statement or a proof statement? I want to make sure the first screen reflects how Sequoia wants to sell into larger teams.

E
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LLeo
9h

The brand guidelines link still looks like the older Sequoia file. We should ask the client for the latest tokens before design system handoff starts.

EEmma
9h

Agreed. Add a note in the visual system section so the updated token source is explicit before Beaver Corp hands anything to Engineering.

E
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Digital Marketing Brief

Completed

1 hour ago by RRina

Approved

2 weeks ago by CClaire

Active

1 month ago by TTheo

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1 month ago by CClaire

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Backlog

Define Sequoia's website goals and success criteria

Product

High•On track

Implement redesigned pages in Sequoia's production stack

Engineering

High•On track

Build pre-launch QA checklist for Sequoia website

QA

Medium•On track
To Do

Map proof points and client testimonials for homepage

Marketing

High•At risk

Prepare design system handoff from Sequoia brand guidelines

Design

Medium•On track
In Progress

Create responsive wireframes for homepage and product page

Design

Urgent•On track
Done

Align messaging and CTA copy with Sequoia's GTM team

Marketing

Medium•On track

Task flagged for scope review

The task was created, but it may need scope clarification before the team proceeds.

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