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Sequoia Website Redesign
The Project
What We're Building
Before design begins, Beaver Corp and Sequoia need alignment on scope, positioning, and launch constraints. This page sets the foundation for the redesign: why the site is changing, how success will be measured, and what the new experience must do better than the current one.
What is the name of the website or product being designed?
14 / 100
Comments
Yes. I will tighten the opener so it leads with the enterprise shift, then use the supporting copy to explain what changed in the product story.
Before wireframes start, can we align on whether the homepage hero leads with a use-case statement or a proof statement? I want to make sure the first screen reflects how Sequoia wants to sell into larger teams.
The brand guidelines link still looks like the older Sequoia file. We should ask the client for the latest tokens before design system handoff starts.
Agreed. Add a note in the visual system section so the updated token source is explicit before Beaver Corp hands anything to Engineering.
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This is close, but the opener still reads like a rebrand. @Theo can you make it clearer that Sequoia is repositioning for larger enterprise buying teams, not just refreshing the visuals?